Users will soon have a new feature that permits them to cut down on the amount of AI-made videos appearing in their streams. This step comes as the platform disclosed that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a full-scale rollout. This shift comes amid a rise in AI content, fueled by new video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the fastest-growing content creators on a popular video site only show AI-generated videos. A significant portion of this output is classified as “AI slop”, a phrase for inferior, bulk-generated content that is frequently nonsensical or surreal.
Based on user feedback that a lot of users like content produced via AI tools, ranging from AI artwork to informative clips, and we aim to give people the option to increase or decrease of that, based on their own likes,” commented a platform representative.
Volume and Proportions
TikTok shared that there are now 1.3 billion videos on its network tagged as AI-generated. Overall, over 100 million pieces of content are uploaded to the platform each day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Users will be in a position to decrease or raise the level of artificial media they view by using the topic control option in the app and picking “AI-generated content”. Additional categories that are already be modified under the setting cover politics, fashion, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules oblige content makers to tag lifelike AI-made content, and it bans malicious AI impersonations of public figures or crisis events. Any realistic AI video that is not labeled can be removed under its terms of service.
Additionally, the service will now attach an artificially created watermark to content produced via its built-in AI features, or flagged by an collaborative effort for identifying content made by AI. This action is aimed to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million AI literacy fund for professionals and organizations to create informative material about using AI responsibly. This project will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
TikTok has defended its content review process, following controversy over plans to cut jobs for numerous review team members in the UK. It is planning to eliminate a significant number of roles in its trust and safety department in London, with worker representatives and digital protection specialists expressing worry that staff are being displaced by AI moderation.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can shield workers by eliminating the most graphic content ahead of it has to be seen by humans. TikTok reported a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its automated systems.
It is vital to balance humans and technology to ensure user safety,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s highly necessary to reduce exposure to dangerous material as quickly as possible, which is why a extensive automated help is making a difference work at speed.”
